Many millions of dollars have been spent by Companies and entrepreneurs around the world trying to revive old motorcycle marque's and not many have ever been successful, but many have failed!
Royal Enfield have managed to do this by using a simple philosophy. Just look at their stunning range of bikes and you may think you have travelled back to the early 20th Century! This is the time travelling trick of all time! Every one of Royal Enfield's bikes have been meticulously manufactured to modern day standards but managing to keep the legendary look and feel of the bikes that made Royal Enfield one of the most successful motorcycle Companies of all time!
You cannot help but feel that Sid Lal, the CEO of Royal Enfield, has pulled off something everybody said could not be achieved. His understanding of the Royal Enfield brand and the motorcycle industry worldwide is the key to this success. Oh, and of course already having numerous iconic motorcycle designs from the most loved motorcycle era ever, helped a little!
All you need to do is take a look at the Classic, the Bullet and the Continental GT and you will immediately be taken back to a time when names like James Dean, Marlon Brando and all those other legends were the coolest people on the planet!! You have to remember that no other era had such an influence on where we are today. Quality always shines through, just look at the Rolling Stones, they are still touring and the Sixties was their time!!
The main thing to realise about Royal Enfield is that they are making a legendary era of motorcycling available to us all again and in this time of technology overkill and mega-modern designs with outrageous power figures, Royal Enfield have got it right.
So, have a look at Royal Enfield's site and choose your model, then go do some time black porn travelling on your own, get on the road on a Bullet or a Continental and watch heads turn!