Triumph is to continue its partnership with the Italian BE1 Racing team in 2010, competing in the Supersport World Championship, along with working together on an exciting new one-make series using Triumph’s award-winning Street Triple R, the Triumph ParkinGO European Series.

The British factory’s official team will see Australian legend Garry McCoy and rising British star Chaz Davies join forces to create one of the strongest rider pairings in the series. It will mark the third successive season former Grand Prix and world superbike race winner McCoy has campaigned the three-cylinder Triumph, while Davies continues with the team after impressing in the final three rounds of the 2009 championship. After delivering several podium finishes in 2009, the squad aim to become a major force in the championship in 2010.

Featuring at seven European rounds of the Superbike and Supersport World Championship, the new Triumph ParkinGO European Series will see 24 riders from across Europe battling it out on identically-prepared Street Triple Rs. The series, managed by BE1 Racing, will carry full European championship status, with the winner earning the right to compete at the final round of the 2010 Supersport World Championship on an official BE1 Racing Triumph Daytona 675.

Triumph’s Daytona 675 has received critical acclaim since its introduction in 2006. With its unique 675cc three-cylinder engine, the British machine has won numerous awards and accolades, including being undefeated in the annual Supertest ‘King of Supersports’ comparison test against the Japanese four-cylinder supersport machines. On the track, the Triumph has won several high-profile national supersport championships, including the 2008 British and German supersport series.

Derived from the Daytona 675, the stripped-down Street Triple R has been phenomenally successful since its introduction last year. In addition to its sales success, the class-leading streetfighter has won ‘Bike of the Year’ awards in Australia, UK, Japan and the United States.

Consisting of 13 rounds, the Supersport World Championship starts in Australia on February 28 and ends in France on October 3. A full list of dates and venues is shown below. The dates highlighted in bold detail where a round of the Triumph ParkinGO European Series is featured.

February 28  Australia   Phillip Island
March 28  Portugal   Portimao
April 11  Spain    Valencia
April 25  Netherlands   Assen
May 9   Italy    Monza
May 16  South Africa   Kyalami
May 31  United States   Salt Lake City
June 27  San Marino   Misano
July 11  Czech Republic  Brno
August 1  United Kingdom  Donington Park
September 5  Germany   Nurburgring
September 26  Italy    Imola
October 3  France    Magny Cours

Keep track of events here with our Triumph racing news updates!

Triumph Motorcycles Gains Market Share in 2009; Sees Sales Increase in December

British manufacturer shows strength and resilience in North America

ATLANTA (January 12, 2010) – Triumph Motorcycles has declared the company’s continued gains in market share and year-end increase in sales were a successful conclusion to a very challenging 2009, which also marked the 15^th anniversary that Triumph returned to North America.

Triumph has consistently gained market share in the United States every year for the past five years according to the Motorcycle Industry Council (MIC). The sustained growth makes Triumph one of the fastest growing motorcycle manufacturers in country and one of only two marques that never lost market share in that time period.

Sales of Triumph motorcycles in the United States increased 5.49 percent in December 2009 over the same period the prior year, which is significant as most manufacturers reported double digit decreases.

“The Triumph team and our network of dealers did a fantastic job of keeping a positive attitude in 2009, and their efforts have paid off as customers continued to show strong support for Triumph,” said Mark Kennedy, CEO of Triumph Motorcycles North America. “We are really optimistic about the New Year. Our all new 2010 Triumph Thunderbird has great momentum from being named Cruiser of the Year and we’re introducing some exciting new models to Triumph’s line of Urban Sport motorcycles.”

Triumph also did extremely well in Canada by producing a year-long sales increase of more than 20 percent over the same period in 2008. The achievement makes Triumph the fastest growing motorcycle brand in Canada.

This past summer Triumph introduced the all-new 1600cc parallel twin Thunderbird, which earned a number of ‘Best Cruiser’ accolades from the motorcycle enthusiast news media. The Thunderbird complements Triumph’s existing cruiser line that includes the 865cc America and Speedmaster models and the 2300cc Rocket III line.

Triumph also manufactures a variety of standard and sport motorcycles that range from the iconic Bonneville to class-leading sport bikes such as the Daytona 675, Street Triple and Speed Triple.

While Triumph initially gained global notoriety for its motorcycles in the 1950s and 60s, the company encountered difficulties in the 1970s. In 1983, British entrepreneur John Bloor purchased the marque and immediately began working on its return to prominence. Triumph re-emerged to the world stage in 1990 with a new line of classic parallel twin and innovative three-cylinder motorcycles that have become the hallmarks of the Triumph model range.

Kennedy continued, “Triumph has a wonderful heritage. As a company, we understand the importance of perseverance and working toward the future. It’s that culture that has enabled Triumph to be such as strong and resilient company. We’re ready for 2010.”

The full range of Triumph motorcycles are available at authorized Triumph dealers throughout North America. To find your local Triumph dealer, please visit www.TriumphMotorcycles.com.

Rider Essentials – Value without Compromise

What you wear is a reflection of your personality and we have a vast array of products that should meet all riders’ needs.  Good riding gear is also an investment which is why we have balanced our products offering by giving customers premium products and a range of quality entry level styles for the AW09 season.

Rider Essentials is the range that offers value without compromise.  High quality gear for men and women that won’t break the bank but will still perform to the high standards our customers require.

Triumph Motorcycles (www.TriumphMotorcycles.com) is the British motorcycle marque that produces urban sport, modern classic, cruiser and touring motorcycles that are designed to provide an outstanding motorcycling experience. From the storied Bonneville to the class-leading Street Triple, Triumph offers a blend of design, character and performance that result in truly distinctive motorcycles. First established in 1902 and now located in Hinckley, Leicestershire, Triumph has always set the pace for category winning machines.

Born of a time when a motorcycle was meant to be a raw, visceral machine, the café racer was created to take an aggressive stance with sleek trim, smooth, ready-to-ride handling and even more rock-and-roll performance.

Now, in spring 2010, Triumph will introduce a special edition Thruxton - a café-racer-style motorcycle that pays special homage to its brilliant, counterculture ancestors.

Triumph is introducing a special edition to its café racer-styled Thruxton, giving an even sportier look to the classic British design.

The 2010 Thruxton SE debuts a stunning powder-coated red frame and Crystal White bodywork with red stripe, color-matched fly screen and blacked out engine cases. The new Crystal White paint contains a high metallic content that results in a luxurious paint finish, and creates a striking contrast to the dramatic red frame.

The Triumph Thruxton features state-of-the-art design and performance combined with a distinctively retro design. The fuel injected 865cc parallel twin is the most powerful of Triumph’s Modern Classics range, delivering 68bhp at 7,400rpm and peak torque of 51ft.lbs. at 5,800rpm. The engine shares the same 360° firing interval as the Bonneville, but also features ‘hot’ camshaft profiles, a compression ratio of 9.2:1, and megaphone style pipes.

Sporty, l ow rise bars, 18-inch spoke wheels, megaphone style pipes, and a race inspired stripe from tank to tail evoke memories of the Ace Café and racing in the streets.

The Thruxton SE will be available at authorized Triumph dealers throughout North America in the spring of 2010. Prices are still to be confirmed but the SE model will come at a small premium over the standard Thruxton. To find a local authorized Triumph dealer, please visit www.TriumphMotorcycles.com.

Triumph Motorcycles and Tag Heuer are proving that you can teach an old dog new tricks with the unveiling of a classic “Bonneville Heuer” motorcycle in November.

The TAG Heuer Bonneville bike looks like something that was uncovered in a time capsule from the 1960s. That was done for a reason, as both Triumph and TAG Heuer watches have a direct connection with action hero Steve McQueen.

Triumph: Cycle World hails the British bike as “Best in Class”

Press Release

Triumph’s all-new Thunderbird cruiser has been awarded the title of ‘Cruiser of the Year’ by an influential American motorcycle magazine.

Cycle World, the world’s biggest selling monthly motorcycle publication, declared the 1600cc parallel twin as best in class in its annual awards issue.

Thunderbird, the British company’s first offering in the mainstream cruiser market, has been enthusiastically received since its introduction to the media at last month’s world press launch in Barcelona. It was universally praised for its combination of outstanding dynamics and classic cruiser style.

The other star of “The Wild One,” a 1950 Triumph Thunderbird, grabbed the attention of many movie lovers. But the 2010 Triumph Thunderbird has a new audience to attract, the American V-Twin riders.

If you’re a motorcycle enthusiast, you’ve probably watched every biker movie. One movie that’s imperative to the two-wheeled screen heritage is “The Wild One”. Released in 1954, the movie features another iconic performance from Marlon Brando, which is equally paired with the iconic performance of the flick’s other star, a 1950 Triumph Thunderbird 6T.

Triumph's Daytona 675 

Triumph’s award-winning Daytona 675 has been revised and updated for 2009 with a host of modifications that improve on the bike’s class-leading handling and performance.

The bike that caused such a stir by becoming the first three-cylinder machine to enter the Supersport class now weighs in at just 356 pounds and develops 126 bhp. 

“Triumph has taken an evolutionary approach with the Daytona by applying experience from racing in the 2008 Supersport World Championship directly to the street version of the Daytona 675,” said Jim Callahan, North American Marketing Manager for Triumph Motorcycles.